Viacom: Google’s Efforts Not Enough!
October 19, 2007 – 4:51 pm
The rivalry between the media giant Viacom and the other giant Google started since MTV’s owner sued the Mountain View company for copyright infringement, requiring $1 billion in damages. Since then, Google has struggled to improve the copyright filters to reduce the number of the lawsuits but it managed to release a filter only a few days ago when Video Identification was finally rolled out. Even if Google did anything it could to improve its technology, Viacom complained it’s not enough and the super giant’s efforts should continue. According to PC World, Viacom President and CEO Phillipe Dauman sustained Google is able to do much more than a simple YouTube function in a pretty short time.
“I don’t think we’re quite there. I guess they haven’t wanted to at this point. A lot of the technology companies out there welcome what we do,” he said for the source mentioned above.
Now let me tell you the entire story about YouTube and Viacom. Because Viacom is quite a media giant, numerous YouTube users uploaded its content on the video sharing service which managed to attract an impressive audience. After a certain period of time, Viacom demanded YouTube to remove all the videos from the page because they are infringing their copyright. It was reported that YouTube had to delete almost 100,000 clips from the page which is a pretty impressive removal.
Although the Google representatives agreed to remove all the videos from YouTube, Viacom was not satisfied and sued the Mountain View company for copyright infringement, demanding no less than $1 billion in damages.
So Viacom admits that Video Identification is useful for copyright holders, but it wants even more than that. I’m not sure this would be the key, but I think that a potential collaboration between the media giant and Google would help the two companies remove the copyright infringement content and avoid publishing other infringing content in the future.
Tags: copyright, GOOGLE, viacom, video identification, youtube
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